Throw Away Your Press Kit and Get Industry Response
How To Avoid Having Your Music Thrown Into The Bin
By: Tim Sweeney, TSA Music (Associate Writer)
For many years now I have been telling you about the importance of getting rid of your press kit and creating an Artist Profile to represent you and your music. This week I received an email with a great example of what I have been telling you. Katie Garibaldi, a long time veteran of the Music Strategies Conference (www.MusicStrategies.com), has been working for a well-known music industry magazine. Much to her surprise she got a chance to see what actually happens to the packages that have press kits or “one sheets” in them instead of Artist Profiles.
Katie discovered that once the staff opened the packages and discovered a press kit or one sheet, they took the enclosed CD and threw it in a bin where the employees could have them and threw the press kit or one sheet in the trash. Obviously, since these artists have been using an outdated promotional format, one that classifies them as a “non-priority” artist that can be ignored, they received the usual industry response.
To avoid having this happen to you and your music, start by throwing away your press kit or one sheet. (Avoid anyone who tells you they can help you write one!). Then start writing your Artist Story by following the instructions in my book, “Tim Sweeney’s Guide To Releasing Independent Records Part 2.” Focus on introducing the reader to who you are as an artist, the story in your featured songs and what is the value you have for them. Your fans don’t care where you have played before or with whom; they care about the messages in your songs and how they connect with them. This is what is important. Skip telling people how great you are and why they have to pay attention to you. Let them see the benefits that you and your music can offer them!
By: Tim Sweeney, TSA Music (Associate Writer)
For many years now I have been telling you about the importance of getting rid of your press kit and creating an Artist Profile to represent you and your music. This week I received an email with a great example of what I have been telling you. Katie Garibaldi, a long time veteran of the Music Strategies Conference (www.MusicStrategies.com), has been working for a well-known music industry magazine. Much to her surprise she got a chance to see what actually happens to the packages that have press kits or “one sheets” in them instead of Artist Profiles.
Katie discovered that once the staff opened the packages and discovered a press kit or one sheet, they took the enclosed CD and threw it in a bin where the employees could have them and threw the press kit or one sheet in the trash. Obviously, since these artists have been using an outdated promotional format, one that classifies them as a “non-priority” artist that can be ignored, they received the usual industry response.
To avoid having this happen to you and your music, start by throwing away your press kit or one sheet. (Avoid anyone who tells you they can help you write one!). Then start writing your Artist Story by following the instructions in my book, “Tim Sweeney’s Guide To Releasing Independent Records Part 2.” Focus on introducing the reader to who you are as an artist, the story in your featured songs and what is the value you have for them. Your fans don’t care where you have played before or with whom; they care about the messages in your songs and how they connect with them. This is what is important. Skip telling people how great you are and why they have to pay attention to you. Let them see the benefits that you and your music can offer them!
posted by The Indie Music Store | 8:08 AM
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